Before there was "us", there was just one exhausted "me."

The story of Slumberly didn't begin with a business plan—it began with a soul on the edge of burnout.

Our founder was once a senior executive at a publicly listed company, caught in the endless churn of meetings, flights, and KPIs. In his most extreme year, he took just three days off—and not for vacation, but because he fell ill. He watched brilliant colleagues lose their spark: some burned out, others quietly walked away.

One late night, prying his eyes open with yet another cup of coffee, a thought struck him:
Are we working this hard to live better—or to stop living altogether?

That question changed everything. He left behind the identity that once defined him and began a journey inward—learning from world-class psychologists and sleep scientists. From a destroyer of sleep, he became its protector.

He realized he wasn't alone. Countless people were stranded on the same islands of sleeplessness, slowly losing their joy for life. And one good night's rest could be the first step toward reclaiming it.